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Solar for All Campaign



Solar for All is a nationally recognized program, financed through a public-private partnership between PosiGen, and the Connecticut Green Bank. The program offers homeowners a no-money-down, no credit required solar lease and energy efficiency upgrades to reduce the burden of Connecticut’s high energy costs.

The Solar for All initiative relies on a community-driven campaign style of marketing to successfully reach homeowners in underserved markets. The unique accessibility of this offer brings solar and energy efficiency to homeowners who are left out of traditional programs. Solar for All campaigns have been run in Bridgeport, Bristol, New Haven, New London, Hartford, Hamden, Greater Hartford, Mansfield/Windham and Middletown.

Check out this recorded webinar to learn more about the program!






The Solar for All team relies on municipal leadership and community connections to guide campaign efforts to reach more homeowners, especially in underserved communities. This program is being offered to towns through the Sustainable CT program to satisfy Action Implement a Community Energy Campaign. The Sustainability Team and municipal leadership will work with the Solar for All team for a 5-month period in order to implement a 16-week campaign. To participate, municipalities must submit a Letter of Interest and will be selected on a first-come, first-serve basis.

Towns who do not have a significant Low-and-Moderate Income Homeowner population are encouraged to instead consider hosting a workshop event and earn credit for Action Hold a Sustainability Event. Reach out to info@sustainablect.org for more information.

How it Works


The Solar for All team will meet with municipal leadership to review the customer contract, details of the offering, and the campaign plan. Once launched, the community and campaign team will actively promote the Solar for All offering through online media events, workshops, tabling, presentation events, and other outreach channels. All meetings and outreach will be in accordance with current public health guidelines.

Interested customers will be able to contact the PosiGen team directly to sign up for a no-cost solar home assessment. Towns interested in participating in a Solar for All campaign should review the roles and responsibilities and submit a Letter of Interest (LOI) to Sustainable CT to participate. LOIs will be accepted on a rolling basis. The number of campaigns for 2021 is limited and spots will be filled based on need and on a first-come, first-serve basis. Regional campaigns are highly encouraged to maximize the number of participating towns.

Roles / Responsibilities


Municipality must:

  • Assign at least one municipal representative as the point of contact for the campaign
  • Agree to promote the Solar for All program to residents, encourage collaboration from relevant town departments and/or staff (Community Engagement, Library Services, School Superintendent) to work with campaign team on promotion or event participation where appropriate
  • Actively seek partners within the community, make introductions to nonprofits, church, school or other leading community organizations
  • Approve the use of the municipal logo on campaign material and promotion of materials on municipal calendar, website, social media and other promotional channels
  • Participate in weekly check in calls and attendance at kickoff event and potentially other selected campaign events
  • [If municipality plans to work with surrounding municipalities] Agree to identify at least one municipal representative from partner municipalities and work together to coordinate campaign efforts

Solar For All Team:

  • Staff from PosiGen and the CT Green Bank will be responsible for overall campaign administration, with support from their respective marketing departments and PosiGen residential energy specialists
  • Coordinate marketing and outreach including developing the campaign strategy, staffing all meetings and events, and creating all marketing materials
  • Implement campaign strategy with valuable help from the Sustainability Team and municipal input, including carrying out regular canvassing in the community
  • Track campaign activities, leads generated, and contracts signed
  • PosiGen will be responsible for assessing homes, responding to all customer interests, diligently scheduling appointments, contracting with the customer, and installing the solar system and energy efficiency measures
  • PosiGen will cover the costs of all staff time, canvassing efforts, campaign materials (including flyers, lawn signs, general signage), with an estimated value greater than $15,000 per campaign

Anticipated Timeline